Frequently Asked Questions

Q: Variable data printing does yield better results, but it’s expensive. Can One2One P&D help reduce its costs?
A: One2One P&D provides print ready, fully personalized and individualized collateral which eliminates any manual labor to produce your variable document. In most cases you would only pay for static digital print depending on the quantity.

Q: We seem to store or throw out a lot of out-dated print material, how can One2One P&D help?
A: One2One P&D eliminates waste and reduces costs by allowing you to create, print, and use only the collateral you need when you need it with the ability to change it as your company changes.

Q: Can we customize all our marketing materials on the fly to several different vertical markets or individual recipients?
A: With One2One P&D, our XML templates are data driven so it provides the ability to enhance each marketing piece by swapping out images and content individualized for each recipient or vertical market. (Brochures, Flyers, Postcards, Letters, Sales Kits with multiple documents etc.)

Q: Our offices are on budgets; can we implement an approval process for their print fulfillment?
A: Our solutions can efficiently manage all approval and compliance workflows for all branded and/or ordered materials.

Q: I have heard of Cross-Channel Marketing, but I am not sure exactly what it means?
A: The definition of Cross Channel Marketing is the practice of leveraging different advertising channels to deliver and reinforce a consistent message and achieve a singular result (i.e. brand awareness or conversions.)

Q: What is a PURL and how can it help accelerate our sales cycle?
A: Instead of mailing back a post card, or calling into a contact center, campaign respondents can simply type a unique (Personalized) URL into their browser, which will lead them to a fully-customized landing page. This Web page dynamically leverages the unique intelligence you have about each prospect or customer - such as name, pages viewed during prior Web visits, or past transactions conducted with your organization - to provide personalized greetings, and deliver relevant, targeted self-service information that leads your prospect to “Self Qualify” themselves on your products or services.

Q-Is CRM integration possible?
A: Seamless integration with popular third- party marketing systems is available.

Q: We generate a lot of interest on our website but seem to lose them once they fill out our feedback form.
A: Our IOD (Information-On-Demand) solution is a stand-alone innovative auto-response mechanism that enables you to collect lead data from your existing Web forms, then use that intelligence to instantly present fully-customized brochures of your products and services that include the information that is most useful and relevant to each individual.

Site visitors simply answer the questions on your form, and hit "submit". The data is sent to and processed by the One2One P&D server where images, content, and design elements are dynamically inserted into the PDF, based on the responses. Finalized PDFs are then "delivered" back to the prospect or customer by a "personalized” landing page, email or a high-resolution version can also be sent to a fulfillment provider, for use as a direct mail piece. Data collected on these forms can also be sent immediately to your sales office via E-Mail, CRM or any other third party application, providing them with a “True” hot lead.

Q: We use multiple vendors for print and promotional items, it’s a nightmare, can you help expedite all orders from your single platform?
A: One2One P&D products are designed to empower the corporation to control their communications needs. Even the most sophisticated print collateral and direct mail networks can be communicated with for final hi-resolutions print-ready files anywhere in the world in addition to your inventoried or orderable items.

Q: Can One2One help my company increase responses, reduce my time to market and decrease my costs in regards with our Direct Mail initiatives?
A: With One2One’s LiveSDM, you can now purchase or upload your targeted prospects while our application will automatically create individualized mailers that can increase your response rates. This process takes less than 10 minutes and the costs are significantly lower than normal personalized mail and in most cases even less than Static digital print prices.

Q: What is the time frame to get up and running with One2One P&D?
A: Depending on the complexity of the project, it can take as little as 7-10 business days from full resource and requirements gathered and submitted to Development.

Q: I like all your modules that you offer but can I just order one and grow into more at a later date?
A: Our solutions are modular based giving our clients the ability to order new modules as they need to, we believe that a customer is for life and we strive to deliver products and solutions that will enable us to grow with them.