One2One LiveSDM™ Technology

THE FUTURE IS HERE!

Direct Mail Prospecting just got easier with LiveSDM™ (Segmented Direct Mail)

The definition of Customer Segmentation is the practice of dividing a customer base into groups of individuals or companies that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on. Segmentation allows companies to deploy database marketing to target their prospects more effectively, therefore creating increased ROI's in their marketing efforts. Cost-effective efforts for generating sales and prospecting for new customers has always been important to create leads and generate sales while keeping budgets in check makes it essential to be more targeted with your marketing and prospecting dollars. One way to do this is through direct marketing and, more specifically, Segmented Direct Mail (SDM).

With LiveSDM™ companies of all sizes can now, in minutes, Purchase their Data and Create "100%" Segmented Personalized Mailers that will speak individually to each recipient by swapping out images and content all for Static Digital Print Pricing.*

1. Log-in to your branded site
2. Choose your mailer
3. Select your Data Criteria
4. Approve "Individualized" Mailer
5. Check Out
6. Print Ready File Delivery *

It's that simple! You don't have to spend days or weeks anymore to get your Highly Personalized mailers to your prospects.

* One2One P&D's application exports print ready files directly to the print vendor in either PDF, Optimized Postscript, PPML, VDX, VIPP and therefore reduces normal printer workflow. One2One P&D uses the Xerox iGen3 Digital Production Press for all our digital printing needs. The Xerox iGen3 Digital Production Presses with SmartSize™ Technology revolutionized digital production printing with automatic make-ready and collation, the ability to mix stocks within a run, and built-in intelligence to maintain color fidelity and registration. The result is "Highly Personalized Mailers" at "Static Digital" pricing. However, as it is your print, you may want to choose your own print vendor or if you have capable in-house digital equipment, you can print it in one easy step which would decrease your costs to market significantly. As we have worked with all types of Digital Equipment, we can consult with you to best recommend what equipment would be best to suit your printing needs.